It is beyond any doubt that in today’s time, technological advancements have paved its way into every field present across the globe. Be it be shopping, traveling, education, business, and much more! In addition to this, technology has also helped people to lead a peaceful and easy life. One such product that assists people on a day-to-day basis is a payment card. One of the very prominent payment cards is the Target Gift Card. So, what is a Target Gift Card? It is a prepaid card that allows its users to use it in order to make a payment. The card is widely accepted by almost every establishment, including shopping centers, online portals, fuel stations, and many more places.
Security Tips & Scam Alerts (2025)
- Never pay a stranger with a Target Gift Card—no legit agency will ask.
- Only check your balance at
https://www.mybalancenow.com(note the “s”). - If a caller claims to be “Target support” and requests the CVV, hang up.
- Report scams to reportfraud.ftc.gov.
Can I Cash-Out a Small Remaining Balance?
Some U.S. states require retailers (including Target) to pay you cash when the card’s remaining value is under a legal limit. Find your state below:
| State | Cash-Out Threshold | Source |
|---|---|---|
| California | ≤ $10.00 | Civil Code §1749.5 |
| Colorado, Connecticut, Massachusetts, Maine, Montana, New Jersey, Oregon, Rhode Island, Washington | ≤ $5.00 | State gift-card statutes |
| Texas | ≤ $2.50 | Bus.&Comm. §604 |
| Vermont | < $1.00 | 9 V.S.A. §2702 |
Note: Cash-out rules apply in the state where the card was purchased.
At-a-Glance Fees & Expiration Rules
Lost or Stolen Card? Do This:
Transaction Declined? Follow This Path ↓
MyBalanceNow.com
Reload card
or use Split Pay
Card expired
or damaged?
to reload or replace
for live auth help
- Check latest balance on MyBalanceNow (if possible)
- Call 1-800-544-2943 (24 × 7 IVR)
- Provide purchase receipt or original card number
- Target freezes old card immediately
- Pick up or receive (3-7 days) a free replacement with remaining balance
Add Your Gift Card to Apple / Google Wallet
iOS → Open My Cards in the Target app → “Add to Wallet” → Done.
Android → Target app → My Cards → “Add Existing Card” → Scan barcode or type digits.
Reload Calculator
See exactly what you’ll pay at Guest Services or in-app.
Need Help Fast?
| Reason | How | Info |
|---|---|---|
| 24 × 7 Balance IVR | Phone | 1-800-544-2943 |
| Card issues / replacement | In-store | Guest Services desk |
| Bulk / Corporate cards | giftcards@target.com | |
| Suspected fraud | FTC portal | reportfraud.ftc.gov |
Popular Weekly Deals From the Last 6 Months
Week of June 9 – 15, 2025
- BOGO 25 % Off Women’s Swimwear
- $20 GiftCard when you spend $100 on Baby Diapers & Wipes
- Circle Deal: 15 % Off Patio Furniture
Week of June 2 – 8, 2025
- $15 GiftCard when you buy $50+ Beauty items
- 10 % Off Target GiftCards (Teacher Appreciation)
- BOGO 30 % Off Select Video Games
Week of May 26 – June 1, 2025
- Memorial-Day 25 % Off Coolers & Grills
- Free Same-Day Delivery on $35+ Groceries
- Circle Bonus: 20 % Off Sunscreens
Week of April 14 – 20, 2025
- Easter Clearance — 50 % Off Candy & Décor
- $70 Off Dyson V8 Cordless Vac
- 20 % Off Bedding Sets (Circle)
Week of Feb 10 – 16, 2025
- Valentine’s Day: BOGO 25 % Off Boxed Chocolates
- $70 Off Instant Pot 9-in-1
- One-day 10 % Off All GiftCards (Circle)
Week of Dec 16 – 22, 2024
- Holiday Toy Sale — Buy 2, Get 1 Free
- $30 Off Apple AirPods (2nd Gen)
- BOGO 50 % Off Gift Wrap & Bows
Deals above have ended—values shown for comparison only.
To see this week’s live offers, visit the current Target Weekly Ad ↗
Gift-Card Feature Comparison
| Feature | Target | Walmart | Amazon |
|---|---|---|---|
| Activation fee (plastic) | $4–$6 | $3–$6 | $0* |
| Reload in mobile app | Yes | Yes | Yes |
| Add to Apple/Google Wallet | Yes (2025) | WalletPasses only | Yes (Apple only) |
| Cash-out below state threshold | Yes (state-specific) | Yes | No (balance never expires) |
| International usability | 🇺🇸 only | 🇺🇸 only | Global (digital code) |
*Amazon plastic cards have no fee; some third-party resellers add a service charge.
How does MyBalanceNow come into the picture?
As mentioned above, Target is a prepaid gift card and requires a balance to go ahead with your purchase or payment. Therefore, every now and then, a need to check the balance shall arise to know whether there is a deficit or not to make a successful payment. MyBalanceNow makes it easier for you to check the balance of your prepaid gift card. You do not have to visit one of the nearby stores every time you need to know the current balance of your Target Gift Card. The users could simply visit www.mybalancenow.com to check the balance in their Target Gift Card, being at the comfort of their home. One could, by visiting the website, not only know the balance in their Gift Card but also manage the same in a simplified manner. The users, by visiting the webpage, could know everything about their account and manage the payments accordingly.
Let’s understand more about the Target and the Target Prepaid Gift Card
There are times when one becomes indecisive as to what to gift another person on different occasions such as birthdays, anniversaries, graduation, winning at the games, etc. That is when the new trend comes to the rescue of the indecisive ones. The new trend has brought about an introduction to the gifting regimes; it is known as a “Gift Card.” It is a very appropriate gift for any age-group as the person could use it to make a purchase or make a payment at the Target store near them.
Target, a retail chain located in the United States of America, is a very popular one-stop outlet that offers almost every product that a person could require. In addition to this, it is famous for its extraordinary gift items. It is pertinent to mention here that they offer women’s and men’s clothing such as jeans, socks, pants, cuff-links, shorts, jackets, t-shirts, shirts, and much more. Their collection also includes baby items, sportswear items, and other day-to-day used items.
The above facts make it evident that having with yourself the Target Prepaid Gift Card is nothing but advantageous to everyone. The Gift Card could be used n number of times as there is no limit fixed to it. One can also continue to use the card once the amount becomes zero, by recharging it online or in-store. This is when www.mybalancenow.com comes into the picture. The user could, in an easy manner, check their remaining balance, recharge the card, manage the payments, and much more.
2025 Updates & New Features
| New Perk | Rollout Details |
|---|---|
| Add to Apple/Google Wallet | Store the e-Gift in your phone; balance auto-syncs. |
| Split-Pay at Checkout | Combine remaining balance with another payment in one swipe. |
| Instant Reload in Target App | Top-up via Apple Pay, Google Pay or ACH; balance appears in seconds. |
| Website | www.mybalancenow.com |
|---|---|
| Registration Method | Online: Simple registration on the website |
| Language | English |
| Advantages | Check balance easily and manage your account accordingly |
| Organization | Target |
| Eligibility | Any person who has the possession of the Target Prepaid Gift Card |
So, why go for the Target Gift Card? Here are it’s amazing features and benefits!
By now, you must be clear about the vague idea of how Target Prepaid Gift Card and MyBalanceNow works. But, for further clarity, here are some of its features and benefits you could avail:
- The user could buy not only groceries but also every other item with the help of this card. The purchase could be made in-store as well as through its online portal.
- The user of this card could also use it everywhere the Visa Debit Card or the Debit MasterCard is accepted. It is also pertinent to mention here that the United States widely accepts both of the above-mentioned cards.
- The user of this card does not need to give out personal details as the same is not a credit or a debit card; it is a mere gift card that is being used to make the payments at the Target stores.
- There are no hidden charges attached to the payments made via the Target Gift Card as you only pay the amount that is billed, and the same gets deducted from the total value present in the users’ card.
- The balance does not expire on any particular date. It means that even if your card expires, i.e., on the date mentioned on your card, the same gets credited to the new card you obtain from the store.
- The card could easily be replaced by putting in a request for the same without incurring an additional fee. The requirement to get the replacements may arise in the case of expiration, the card being stolen or lost. In addition to this, the replaced card shall have the credit balance of the amount remaining in the users’ previous expired/stolen/lost card.
Real-world Examples
- Grocery top-up: Jane’s $20 gift card covered half her $42.10 grocery bill; she paid the rest with Apple Pay.
- Last-minute birthday: Rahul e-mailed an eGift at 11:50 p.m.; his sister added it to Apple Wallet and used curbside pick-up the next morning.
- Lost-card swap: Chris misplaced his card; Guest Services froze it and re-issued a replacement with the same $37.55 balance in 5 minutes.
Here are the basic requirements one need to fulfill to access the Target Gift Card online:
- 16 digit Target Gift Card number.
- Expiration date (MM/YY) mentioned on the card.
- The three-digit CVV number mentioned on the back-side of the Target Gift Card.
Lastly, there are certain guidelines to keep in mind when you use the Target Gift Card:
There is no doubt that the Target Prepaid Gift Card has a lot of advantages. Yet, there are certain limitations attached to it. The same are as follows:
- The balance you carry in your card cannot, in any way, be transferred to some other card.
- It being a gift card could not be used at ATMs to withdraw cash. The card can only be used to make a purchase at the Target stores, be it in-store or online or any other place serving products from the Target store such as fuel pumps or a restaurant.
- The card has jurisdictional limitations, which means that the same could only be used in the United States of America and the District of Columbia. It cannot be used in any other country.
- If the balance in your card is low and the purchase amount is greater to that of the balance, the purchase made could either be canceled by the vendor or the vendor could hold your card for a period of 7 days till the transaction gets an approval.
Ordering 50 – 10,000 Cards for Employees or Clients?
Target’s B2B Portal lets you preload plastic or digital cards in any value from $5 to $2,000 and track them in one dashboard. Visit Target Bulk Gift Cards or call 1-800-5-GIFTS-5 (Mon-Fri).
Frequently Asked Questions – Target Gift Card & MyBalanceNow
How do I check my Target Gift Card balance online?
Visit MyBalanceNow.com, enter the 16-digit card number, expiration (MM/YY) and 3-digit CVV, then click Sign In. Your live balance and last 10 transactions appear instantly.Is there a mobile app for balance checks?
Not at the moment. However, you can Add to Home Screen on iOS/Android to create a one-tap icon that opens the site in your browser.What if MyBalanceNow is offline?
Call the automated balance line 1-800-544-2943 or ask any Target cashier to scan the card barcode.Can I reload my Target Gift Card?
Yes. Reload in-store at Guest Services, inside the Target app, or online with a credit/debit card, PayPal, Apple Pay or Google Pay. Funds appear within minutes.Does the card support split payment if my balance is low?
Yes. At checkout tell the cashier the exact gift-card amount you want applied; pay the remainder with any other accepted method.Where can I use the card besides a Target store?
Anywhere Visa Debit or Debit Mastercard are accepted within the United States and D.C.—including fuel stations, restaurants, and most online shops. International transactions are blocked.Do Target Gift Cards expire or lose value?
Funds never expire. If the plastic reaches its printed “valid thru” date, request a free replacement; the balance transfers automatically.Are there monthly or hidden fees?
No recurring fees. Physical cards purchased in-store have a one-time activation fee ($4–$6, depending on load amount). Digital e-Gift cards bought online have no activation fee.What’s the minimum and maximum load amount?
Most stores allow $5–$500 per card. Daily reload limits may apply; check in-app or ask Guest Services for your state-specific cap.What if my card is lost or stolen?
Call Guest Services (1-800-544-2943) with the original purchase receipt or the card number. Target can cancel the old card and issue a new one with the remaining balance—free of charge.Is it safe to enter my card details on MyBalanceNow?
Yes. The site uses HTTPS encryption and stores no personal data; it only validates the card hash against Target’s prepaid database.Can I convert my physical card to a digital e-Gift?
Not directly, but you can add the physical card to Apple Wallet or Google Wallet for contactless checkout and on-phone balance display.Can I get a refund if the recipient doesn’t want the card?
Gift cards are non-refundable, but you can regift or reload them. Some states allow cash-out if the balance is under a legal threshold (e.g., $5 in California); ask Guest Services.Final Words
Target Prepaid Gift Card, combined with the easement provided by www.mybalancenow.com, is a great gift for any age-group with a number of advantages. MyBalanceNow makes it easier for the user to continue to enjoy a smooth purchasing experience.
I recently got a refund on eBay using a target visa gift card, unfortunately the funds have been returned through PayPal. I don’t have any access to the returned money.
Why is this link not allowing me to go to registering the gift card? My time is valuable to me and I just want to comply with registration . Thankyou
target forgot to active my card. When I try to enter here, or on the phone, it tells me “sorry I didn’t get that” then asks me to try again.
Hello I would like to return all funds on this card to the card used to pay for it.
How do I activate target visa gift card?
I need to know how much of all my Card
Tried to register/activate my card by ph and was disconnected, tried 3 times, then went to website and unable to input information
Your target Visa card is BS. You make it impossible to get your balance. The ph no led us to sell account . That tried to sell car ins, medic alert,mental and many others. I will urge every one to not purchase anything at Target, as they have no respect for their customers.
UMMM target legit stole my money. I bought something and I later I canceled the purchase and I didn’t get my money back or receive anything so target better be sending me 50 dollars.
I tried to buy something online with my card but it didn’t work.
My card isn’t working and I call the number and can’t reach anyone
i bought a $50 gift card at target today and my card got hacked as of today before i even used it so i went back to target and they said to contact you guys… is there any way i could get the money refunded to me at all?
Thanks
My spouse of 31 years passed away on August 23, 2020. While going through her things for donations I came upon an assortment of gift cards, this Target Visaamong them. However, it expired on 4-21 of this year. It nothing remaining on card then fine, but if there is a worthy balance and a possible grace period it would be nice.
When i tried to get something with the visa gift card it said my card was declined/
I am trying to use my card online and it is saying that it “cannot process card” and told me to contact the card provider.
How do I know if i have acquired any spending points?\
I was trying to get the balance of my Target Gift card and to do so i needed to enter the gift card number, which i did. Then they wanted the
Expiration date in this format, mm/yy. My card showesXXXX. Not sure if that is the day or year, then they wanted. A CVV # which there was no number on the back of the card. What a rep off.
Today I attempted to use a target visa gift card given to me by my son for my birthday. It was declined at several stores. I know it was activated at time of purchase because I checked the balance online. My son still has the receipt. I believe he purchased it on April 24, 2021. When I went back to Target today for clarification a clerk checked the card for me online. She said that $97+ had been used at Walmart on April 26 at 2:52 AM. The balance, $2+ was actually used today at Wegmans. All stores are on Transit Road in Williamsville NY. I was thinking that the bulk of the card might have been used online but when I was told that the balance was used in the Wegmans store today I realized that probably the bulk of the money was used in store as well. Can you please explain to me how this could happen. My son still has the receipt for the purchase. I am a 77 year old women and do not shop at 2:52AM.
It says i do not have the correct pin for my card I’m not sure what to do.
I didn’t use my card for google play but the transaction shows pending for 50 dollars. Can you please correct it
Target cards a rip-off! I purchased my card on June 15th and followed all instructions. Tried to use the card at the gas pump “No Authorization”. Called customer service and they informed me that I could not use the card at the pump, I need to use the card in-store. My card was locked for 5 days. I called on the fifth day and spoke with customer service before using the card and he assured me everything was fine for purchasing gas. Ten minutes later I tried to purchase gas and again “No Authorization” and again I was locked from using card. I called customer service again and they informed me that I could not use my card until June 28th. I will never purchase anything else from target!!!!!!
I’m trying to find out how much I have in my card but it will not work someone please help me.
I purchased my card today at target today around 7’oclock, and I went through self checkout. The self checkout told me to get gell from a target member and she put in the pins and said it was activated. I went to my car to make a purchase and the car said insufficient funds. I was not able to use the card. I would normally not care if it was 20 dollars but it was a 100 dollar card.
When I enter my card number via the phone it states it does not recognize my entry. What needs to occur for me to use the gift card?
I’m trying to use my card to purchase online and it says my card was declined!!!! How’s that possible if I haven’t even used it yet???
My gift card says it has a zero balance. There was $50 put on it in Feb and also it says that on the automated voice under the transactions. Can you please help me with my card. My number is XXXXXX or please send me a number where I can call and speak to someone.
Take the 75.00 pre authorization off my card the company got there money I need mine back please
I’m 13 and i got a visa card for my birthday, and anytime I try to buy something it say’s that my card was “Declined” but I have not even used it once.
My card does NOT work, I bought it 30 minutes ago and it tells me that I have no balance
I purchased and Activated my card at 1pm today and it isn’t working it says it only has 45 cents. Where is my $25? The card wouldn’t let me purchase anything all day.
I have tried a couple times to use my card and it won’t work.
Dispute transaction on my card I never authorized it
Same as all other comments I had my card declined as well Amazon refunded to card nothing put back on card good thing it was a gift. Next time only Amazon cards for me.
My card is not working in google play.
I haven’t bought anything with my card and the balance is 2.75 on a 100 dollar card. I think I leaked the info and so else bought stuff with my card what do I do
My card was hacked and I was never able to use it.
Why does my card have a hold on it? How long does that last? I had $50 on it and use only $5 and now it says there is a hold on it
my card was cancelled after being lost, never got a replacement, need help as i cant even access the money inside or see if someone stole the card
I’m trying to check my card but when I use the telephone it keeps sending me back to type in my card info and when I try online it won’t let me open website
My card is not active and I need it right away
I put my card information into the mybalancenow.com website and it says a system error has occurred.
What is happening?
I let my card expire and did not know it had an expiration date. I got it for Christmas
My card was declined by a merchant. It is a new card. I was placing an order by phone.
i can’t use my card for online purchases, i don’t know why. i got it as a birthday gift but i havent tried using it in a store yet so idk if thats why
When I tried to get something with the visa gift card it said my card was declined. Any help would be appreciated!
My cards I bought from target said they were not active when I took up the receipt they told me to contact visA
Why is my card in the negative?
$50 gift card
$25.36 gas purchase
But balance says -$25.36
My card wont work! I bought a $100 gift card and it was a complete waste of my money. Still can’t use tried numerous times. Never will i get another card. Please fix the issue or send me one that works with my $100 i paid for the card
Why was I not able to use my card at Walmart today. It is good until February of 2030.
Could I be able to exchange my card, or get a refund? My $50 Target Visa gift card said to redeem in 30 minutes on the receipt, but I don’t check my receipts. And in the time I packed my stuff I got from Target, got in the car, came home, and got my stuff from the car I could never use my $50 dollar card.
I’m having trouble using my card and I went online with mybalancenow.com and put my credit card info in there. I want to cancel the membership. I don’t want any charges put on my card.
What the hell guys!!! I paid for $200 and my cards don’t even have the full 16 digit numbers!!! ON BOTH CARDS!? AND YALL ARE NOT GONNA LET US EXCHANGE THE CARDS?!! SCREW YOU
My card is lock how do I unlock my card
How do I set a zip code for my card
My card is activated and the 800 number indicates it fully loaded ($50) but no place will accept it
my card is not activating
How long does a refund take to get back to my card
My card is damage and will not work. There is a large scratch on the magnetic strip. How do I get it replaced?
How do I find out zip code for my card
I am trying to check the balance of my card, and I fill out all the information correctly but it keeps saying there is a server issue
My card is not going through
I received a debit/VISA card as a gift. While trying to order online with my card, it requires an access number. Instructions say to “remove the metallic strip on the back of your card to reveal both the card and the access numbers.” However, there’s nothing to peel and I have scratched the strip to the point that the card itself is being damaged. Any suggestions?
Can I get my access number without installing the Chrome add-in via the mybalancenow.com site?
I am trying to shop in the store and is saying can not process my card. Can someone Help
my card is on a status hold
I’m trying to to set a pin up on my cards and it’s not letting me,how do I activate my cards
I got my card and the last 2 sets of numbers are missing and the cvv idk what to do cause I paid for it and now I have a $50 card I can’t use
Said my card had decline.not even used it.
it’s not letting me buy anything and is saying that my card is declined
How do I activate my card so I can use it
How do I find out the balance of my card and how do I get it registered so I can make online purchases
I tried to use my card with a pin it didn’t work
Why can’t I use my cards as a debit or credit cards ? They won’t slide at the register???
MY CARD IS NOT WORKING. THE BALANCE IS $100
My card is being refused by Amazon, Olive Garden and other business establishments. What can I do to purchase something online?
How come my card doesn’t work. And why can’t I look up the card online .
My card is declined everytime I try to use it.
My card is not working at all , went to back to target , they tried it and it would not work as well.
Please rectifiy this problem.
Brand new card , balance of $50 .00
I bought it for my duaghter to purchase her meal on a field trip, this was not a good experience, she did not eat due to the faulty card and no customer service, live customer service.
There is 3 charges on my card that I didn’t make. One for $75.00, one for $9.05, and one for $5.96 on 12/12/2022. All 3 were at 7:25pm at Target.
my card says its activated after signing in for the first time, but now I cannot sign in on mybalancenow.com “an error has occurred” on multiple devices and the card cannot be charged due to my inability to change/register the zip code
My card is activated with a confirmed balance but will not swipe at any stores. I think the card is defective. I would like a refund or new card. Please let me know how to proceed.
I have been trying to reach customer service for 4 days only to be on hold for an hour or more before giving up and ending the call. And not speaking with an associate ever, at all. No one connects the call. And the website has been constantly unable to process my information in which the site then directs me to the customer service phone line. So I feel as though I’m going to have to travel back to 1902 and write a letter to be able to communicate and possibly resolve my card issue. This has put a dark vibe over my holidays and $100 which is on the card is in limbo. Thanks target MasterCard for nothing.
i need to make a pin for my card
My Card isn’t working, i’ve tried twice at different stores. I get the message it’s invalid.
My card has been damaged by spilling nail polish remover on the it and now the black strip is smudged off. Are we able to get a replacement card? I was looking for the option on the website and did not see a link for replacement cards and I tried to call and there is no prompt for replacement cards. Please advise.
Can’t use my card and can’t get any help
I have tried my card at 2 places and have had no luck using my $50.
I have tried my gift card and a few places. When I try to use the gift card, the machine will not read the card. I received the gift card for Christmas. My card is active. I am tired of not being able to use it.
I’ve tried calling I’ve got tried to email address for my balance on my card from target for $100. I cannot get through to my balance what is my balance. Need help
My card is not valid. I never used it but there is $0 balance on it. What do I do?
I bought a $100 gift card at Target, and my card got hacked as of today before I even used it, so I went back to Target, and they said to contact Visa. It seems there was fraud on both sides of Target and Visa, and no one is taking responsibility for it.
someone else used my card as soon as it was activated, before I could give it as a gift.
Hi i am unable to get access to my card. i am also unable to buy anything with it when i know i have 120+ dollars. i have tried constantly help would be nice thanks!
I was trying to use my card for the forst time the machine at the grocery store would not take it and it took off some of the account number when I was swiping it. I’m really upset
My card is being declined and I just received it, please let me know what is taking place as it keeps telling me it is the issuer.
Hello, I am not able to use my card online. Keep being told “wrong zip code.” help?
I have tried multiple times over the past 2 months to find the balance of my card and there is always a system error.
My card isn’t working. I have tried to activate it but I cannot do it online. It says there is no such account. I have the receipt. Please help me.