It is beyond any doubt that in today’s time, technological advancements have paved its way into every field present across the globe. Be it be shopping, traveling, education, business, and much more! In addition to this, technology has also helped people to lead a peaceful and easy life. One such product that assists people on a day-to-day basis is a payment card. One of the very prominent payment cards is the Target Gift Card. So, what is a Target Gift Card? It is a prepaid card that allows its users to use it in order to make a payment. The card is widely accepted by almost every establishment, including shopping centers, online portals, fuel stations, and many more places.

MyBalanceNow.com or Support

Security Tips & Scam Alerts (2025)

• Never pay a stranger with a Target Gift Card—no legit agency will ask.
• Only check your balance at https://www.mybalancenow.com (note the “s”).
• If a caller claims to be “Target support” and requests the CVV, hang up.
• Report scams to reportfraud.ftc.gov.

Can I Cash-Out a Small Remaining Balance?

Some U.S. states require retailers (including Target) to pay you cash when the card’s remaining value is under a legal limit. Find your state below:

State	Cash-Out Threshold	Source
California	≤ $10.00	Civil Code §1749.5
Colorado, Connecticut, Massachusetts, Maine, Montana, New Jersey, Oregon, Rhode Island, Washington	≤ $5.00	State gift-card statutes
Texas	≤ $2.50	Bus.&Comm. §604
Vermont	< $1.00	9 V.S.A. §2702

Note: Cash-out rules apply in the state where the card was purchased.

At-a-Glance Fees & Expiration Rules

Activation fee: $4–$6 (store plastic)

Reload fee: $0 (in-app or Guest Services)

Monthly fees: None

Funds expire: Never (federal law)

Card plastic valid: 5 years

Free replacement: Yes, balance auto-moves

Lost or Stolen Card? Do This:

Transaction Declined? Follow This Path ↓

Transaction Declined

Check balance at
MyBalanceNow.com

No funds?
Reload card
or use Split Pay

Sufficient funds
Card expired
or damaged?

Visit Guest Services
to reload or replace

Call 1-800-544-2943
for live auth help

1. Check latest balance on MyBalanceNow (if possible)
2. Call 1-800-544-2943 (24 × 7 IVR)
3. Provide purchase receipt or original card number
4. Target freezes old card immediately
5. Pick up or receive (3-7 days) a free replacement with remaining balance

Add Your Gift Card to Apple / Google Wallet

iOS → Open My Cards in the Target app → “Add to Wallet” → Done.
Android → Target app → My Cards → “Add Existing Card” → Scan barcode or type digits.

Reload Calculator

See exactly what you’ll pay at Guest Services or in-app.

Enter reload amount ($): Calculate

Need Help Fast?

Reason	How	Info
24 × 7 Balance IVR	Phone	1-800-544-2943
Card issues / replacement	In-store	Guest Services desk
Bulk / Corporate cards	Email	giftcards@target.com
Suspected fraud	FTC portal	reportfraud.ftc.gov

Popular Weekly Deals From the Last 6 Months

Week of June 9 – 15, 2025

• BOGO 25 % Off Women’s Swimwear
• $20 GiftCard when you spend $100 on Baby Diapers & Wipes
• Circle Deal: 15 % Off Patio Furniture

Week of June 2 – 8, 2025

• $15 GiftCard when you buy $50+ Beauty items
• 10 % Off Target GiftCards (Teacher Appreciation)
• BOGO 30 % Off Select Video Games

Week of May 26 – June 1, 2025

• Memorial-Day 25 % Off Coolers & Grills
• Free Same-Day Delivery on $35+ Groceries
• Circle Bonus: 20 % Off Sunscreens

Week of April 14 – 20, 2025

• Easter Clearance — 50 % Off Candy & Décor
• $70 Off Dyson V8 Cordless Vac
• 20 % Off Bedding Sets (Circle)

Week of Feb 10 – 16, 2025

• Valentine’s Day: BOGO 25 % Off Boxed Chocolates
• $70 Off Instant Pot 9-in-1
• One-day 10 % Off All GiftCards (Circle)

Week of Dec 16 – 22, 2024

• Holiday Toy Sale — Buy 2, Get 1 Free
• $30 Off Apple AirPods (2nd Gen)
• BOGO 50 % Off Gift Wrap & Bows

Deals above have ended—values shown for comparison only.
To see this week’s live offers, visit the current Target Weekly Ad ↗

Gift-Card Feature Comparison

Feature	Target	Walmart	Amazon
Activation fee (plastic)	$4–$6	$3–$6	$0*
Reload in mobile app	Yes	Yes	Yes
Add to Apple/Google Wallet	Yes (2025)	WalletPasses only	Yes (Apple only)
Cash-out below state threshold	Yes (state-specific)	Yes	No (balance never expires)
International usability	🇺🇸 only	🇺🇸 only	Global (digital code)

*Amazon plastic cards have no fee; some third-party resellers add a service charge.

How does MyBalanceNow come into the picture?

As mentioned above, Target is a prepaid gift card and requires a balance to go ahead with your purchase or payment. Therefore, every now and then, a need to check the balance shall arise to know whether there is a deficit or not to make a successful payment. MyBalanceNow makes it easier for you to check the balance of your prepaid gift card. You do not have to visit one of the nearby stores every time you need to know the current balance of your Target Gift Card. The users could simply visit www.mybalancenow.com to check the balance in their Target Gift Card, being at the comfort of their home. One could, by visiting the website, not only know the balance in their Gift Card but also manage the same in a simplified manner. The users, by visiting the webpage, could know everything about their account and manage the payments accordingly.

Let’s understand more about the Target and the Target Prepaid Gift Card

There are times when one becomes indecisive as to what to gift another person on different occasions such as birthdays, anniversaries, graduation, winning at the games, etc. That is when the new trend comes to the rescue of the indecisive ones. The new trend has brought about an introduction to the gifting regimes; it is known as a “Gift Card.” It is a very appropriate gift for any age-group as the person could use it to make a purchase or make a payment at the Target store near them.

Target, a retail chain located in the United States of America, is a very popular one-stop outlet that offers almost every product that a person could require. In addition to this, it is famous for its extraordinary gift items. It is pertinent to mention here that they offer women’s and men’s clothing such as jeans, socks, pants, cuff-links, shorts, jackets, t-shirts, shirts, and much more. Their collection also includes baby items, sportswear items, and other day-to-day used items.

The above facts make it evident that having with yourself the Target Prepaid Gift Card is nothing but advantageous to everyone. The Gift Card could be used n number of times as there is no limit fixed to it. One can also continue to use the card once the amount becomes zero, by recharging it online or in-store. This is when www.mybalancenow.com comes into the picture. The user could, in an easy manner, check their remaining balance, recharge the card, manage the payments, and much more.

2025 Updates & New Features

New Perk	Rollout Details
Add to Apple/Google Wallet	Store the e-Gift in your phone; balance auto-syncs.
Split-Pay at Checkout	Combine remaining balance with another payment in one swipe.
Instant Reload in Target App	Top-up via Apple Pay, Google Pay or ACH; balance appears in seconds.

Website	www.mybalancenow.com
Registration Method	Online: Simple registration on the website
Language	English
Advantages	Check balance easily and manage your account accordingly
Organization	Target
Eligibility	Any person who has the possession of the Target Prepaid Gift Card

So, why go for the Target Gift Card? Here are it’s amazing features and benefits!

By now, you must be clear about the vague idea of how Target Prepaid Gift Card and MyBalanceNow works. But, for further clarity, here are some of its features and benefits you could avail:

• The user could buy not only groceries but also every other item with the help of this card. The purchase could be made in-store as well as through its online portal.
• The user of this card could also use it everywhere the Visa Debit Card or the Debit MasterCard is accepted. It is also pertinent to mention here that the United States widely accepts both of the above-mentioned cards.
• The user of this card does not need to give out personal details as the same is not a credit or a debit card; it is a mere gift card that is being used to make the payments at the Target stores.
• There are no hidden charges attached to the payments made via the Target Gift Card as you only pay the amount that is billed, and the same gets deducted from the total value present in the users’ card.
• The balance does not expire on any particular date. It means that even if your card expires, i.e., on the date mentioned on your card, the same gets credited to the new card you obtain from the store.
• The card could easily be replaced by putting in a request for the same without incurring an additional fee. The requirement to get the replacements may arise in the case of expiration, the card being stolen or lost. In addition to this, the replaced card shall have the credit balance of the amount remaining in the users’ previous expired/stolen/lost card.

Real-world Examples

• Grocery top-up: Jane’s $20 gift card covered half her $42.10 grocery bill; she paid the rest with Apple Pay.
• Last-minute birthday: Rahul e-mailed an eGift at 11:50 p.m.; his sister added it to Apple Wallet and used curbside pick-up the next morning.
• Lost-card swap: Chris misplaced his card; Guest Services froze it and re-issued a replacement with the same $37.55 balance in 5 minutes.

Here are the basic requirements one need to fulfill to access the Target Gift Card online:

• 16 digit Target Gift Card number.
• Expiration date (MM/YY) mentioned on the card.
• The three-digit CVV number mentioned on the back-side of the Target Gift Card.

Lastly, there are certain guidelines to keep in mind when you use the Target Gift Card:

There is no doubt that the Target Prepaid Gift Card has a lot of advantages. Yet, there are certain limitations attached to it. The same are as follows:

• The balance you carry in your card cannot, in any way, be transferred to some other card.
• It being a gift card could not be used at ATMs to withdraw cash. The card can only be used to make a purchase at the Target stores, be it in-store or online or any other place serving products from the Target store such as fuel pumps or a restaurant.
• The card has jurisdictional limitations, which means that the same could only be used in the United States of America and the District of Columbia. It cannot be used in any other country.
• If the balance in your card is low and the purchase amount is greater to that of the balance, the purchase made could either be canceled by the vendor or the vendor could hold your card for a period of 7 days till the transaction gets an approval.

Ordering 50 – 10,000 Cards for Employees or Clients?

Target’s B2B Portal lets you preload plastic or digital cards in any value from $5 to $2,000 and track them in one dashboard. Visit Target Bulk Gift Cards or call 1-800-5-GIFTS-5 (Mon-Fri).

Frequently Asked Questions – Target Gift Card & MyBalanceNow

How do I check my Target Gift Card balance online?

Visit MyBalanceNow.com, enter the 16-digit card number, expiration (MM/YY) and 3-digit CVV, then click Sign In. Your live balance and last 10 transactions appear instantly.

Is there a mobile app for balance checks?

Not at the moment. However, you can Add to Home Screen on iOS/Android to create a one-tap icon that opens the site in your browser.

What if MyBalanceNow is offline?

Call the automated balance line 1-800-544-2943 or ask any Target cashier to scan the card barcode.

Can I reload my Target Gift Card?

Yes. Reload in-store at Guest Services, inside the Target app, or online with a credit/debit card, PayPal, Apple Pay or Google Pay. Funds appear within minutes.

Does the card support split payment if my balance is low?

Yes. At checkout tell the cashier the exact gift-card amount you want applied; pay the remainder with any other accepted method.

Where can I use the card besides a Target store?

Anywhere Visa Debit or Debit Mastercard are accepted within the United States and D.C.—including fuel stations, restaurants, and most online shops. International transactions are blocked.

Do Target Gift Cards expire or lose value?

Funds never expire. If the plastic reaches its printed “valid thru” date, request a free replacement; the balance transfers automatically.

Are there monthly or hidden fees?

No recurring fees. Physical cards purchased in-store have a one-time activation fee ($4–$6, depending on load amount). Digital e-Gift cards bought online have no activation fee.

What’s the minimum and maximum load amount?

Most stores allow $5–$500 per card. Daily reload limits may apply; check in-app or ask Guest Services for your state-specific cap.

What if my card is lost or stolen?

Call Guest Services (1-800-544-2943) with the original purchase receipt or the card number. Target can cancel the old card and issue a new one with the remaining balance—free of charge.

Is it safe to enter my card details on MyBalanceNow?

Yes. The site uses HTTPS encryption and stores no personal data; it only validates the card hash against Target’s prepaid database.

Can I convert my physical card to a digital e-Gift?

Not directly, but you can add the physical card to Apple Wallet or Google Wallet for contactless checkout and on-phone balance display.

Can I get a refund if the recipient doesn’t want the card?

Gift cards are non-refundable, but you can regift or reload them. Some states allow cash-out if the balance is under a legal threshold (e.g., $5 in California); ask Guest Services.

Final Words

Target Prepaid Gift Card, combined with the easement provided by www.mybalancenow.com, is a great gift for any age-group with a number of advantages. MyBalanceNow makes it easier for the user to continue to enjoy a smooth purchasing experience.